ZDF-Enterprises

Q: Which rights can be obtained from the New Media department?

A: In addition to the television sector, ZDF Enterprises is also exclusive agent for ZDF program and brand rights in the New Media sector. The rights available are generally rights for commissioned and in-house productions or individual brands.
You can obtain the rights from us for ZDF content and brands to be used on the Internet or Intranet, for instance, or with mobile end-applications (e.g. logos and ring tones).

Q: How much do the rights cost?

A: In view of their unique nature, rights are highly unusual commercial objects. The price depends on the extent and intensity of utilisation, and consequently it is negotiated on an individual basis. Among the relevant criteria are purpose of use, exclusivity and the agreed license period.

Q: What additional benefits are attached to these rights?

A: Our partners profit from the awareness, popularity and emotional appeal of the ZDF brand world.

Q: Who should be interested in working together with the New Media department?

A: Every company and every product can profit from establishing a working relationship with us. We would be pleased to explain in detail the opportunities for co-operation in a personal discussion.

Q: How is an inquiry processed?

A: The procedure can be summarised as follows:

1. Receipt of an inquiry relating to specific project or rights in general
2. Contact and preliminary discussion
3. Identification of project potential or examination of rights
4. Project elaboration, price and contract negotiations
5. License agreement
6. Joint implementation of project
7. After-Sales service

Q: What else can we do for you?

A: As a license agency we will also be glad to assist you in developing tailor-made projects for your products and your company, and we have considerable expertise in these matters. Working with one of the largest television broadcasters in Europe provides you, as licensee, with a wide range of opportunities.